Because their opinions are the only one that really matter But don’t forget the user in all of this. It’s easy to get swept up in the heady mix of art and graphic design - it’s an intensely subjective topic. Want to make sure your font choice is a success? This is what to watch out for.Ī typeface must meet the needs of site visitors. When choosing my website font, what mistakes should I avoid? However, on a technical level, these tend to be stylised sans-serif fonts. They’re not typically good for readability without heavy modificationĭisplay fonts feature big, bold, marquee-style letting, so they’re suited to shop signs and posters. Script fonts are those designed to mimic cursive handwriting. Their clean, uncomplicated design makes them easier to read on screens. Sans-serif fonts are those without strokes on the lettering - ‘sans’ is French for ‘without’. Serif fonts feature small strokes at the tips of letters, and they’re typically easier to read in print. You’ll need to take each into consideration, feel comfortable with some trial and error, and include UI/UX testing for optimal results. However, this depends on a number of factors, including font type, hierarchy, page position, and the device. The best font size for websites is 16 points. With a well-chosen typeface (and engaging copy), visitors should recognize your company website just by landing on the page. The best website fonts are readable, come in a range styles, and fit your brand identity. It’s the key to attracting and retaining visitors to your site. If that customer can’t read your offering, or finds your use of Copperplate Gothic a jarring choice of font for a financial institution, that’s going to impact business. Why is it important to choose the right font for my website?Ī website is one of the first places a customer or client will ‘meet’ you - and, in a competitive marketplace, first impressions count. Ultimately, there’s no single best font for websites - it’s brand-subjective - but for neutral clarity, you can’t go wrong with Arial. But don’t let it cloud judgment on what works best for your readers. Licensed fonts are typically preferred by organizations, but it’s not essential. So, consider the budget (and what rights you get if you license a font). The best website fonts feature a broad library of styles, for maximum flexibility across all your content.Īcross the best font websites, you’ll find free options, as well as licensed ones. Fonts come in families, with multiple versions based on a single design - with light and heavy weighting, for example. A future-thinking company might run with Montserrat a laid-back firm might adopt Bree. The company’s identity will inform the choice, too. When choosing which font is best for a website, readability comes first - crisp lettering with good spacing that scales nicely on desktop and mobile devices.
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